Extraordinary Performance Copywriting http://xpg.com.au We get to the point. Based in Adelaide, working Australia wide. Thu, 19 May 2011 04:17:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Creative writers get attention http://xpg.com.au/creative-writers-get-attention/ http://xpg.com.au/creative-writers-get-attention/#comments Thu, 19 May 2011 04:01:24 +0000 Admin http://xpg.com.au/?p=61 Would you rather read a 1000 page report into how to rearrange your sock drawer or a 1000 page ripping novel?

 

]]> Would you rather read a 1000 page report into how to rearrange your sock drawer or a 1000 page ripping novel?

 

]]> http://xpg.com.au/creative-writers-get-attention/feed/ 0 The fundamental problem with the Advertising industry http://xpg.com.au/the-fundamental-problem-with-the-advertising-industry/ http://xpg.com.au/the-fundamental-problem-with-the-advertising-industry/#comments Thu, 19 May 2011 04:00:55 +0000 Admin http://xpg.com.au/?p=59 Do you know what advertising terms mean like Reach, Frequency, Cumulative, Total Time Listening, Share, Cost per Thousands??

There’s a huge industry behind all media researching this to extremes. Most of these statistics are for the whole paper, magazine or station.

Unfortunately no research is usually done on whether your advertisement gets noticed or stands [...]]]> Do you know what advertising terms mean like Reach, Frequency, Cumulative, Total Time Listening, Share, Cost per Thousands??

There’s a huge industry behind all media researching this to extremes. Most of these statistics are for the whole paper, magazine or station.

Unfortunately no research is usually done on whether your advertisement gets noticed or stands out in the crowd, it’s largely up to you whether you get attention or not.

]]> http://xpg.com.au/the-fundamental-problem-with-the-advertising-industry/feed/ 0 Only half of my advertising works, the problem is that I don’t know which half. http://xpg.com.au/only-half-of-my-advertising-works-the-problem-is-that-i-don%e2%80%99t-know-which-half/ http://xpg.com.au/only-half-of-my-advertising-works-the-problem-is-that-i-don%e2%80%99t-know-which-half/#comments Thu, 19 May 2011 04:00:04 +0000 Admin http://xpg.com.au/?p=57 Can you increase advertising outcomes by targeting your copywriting to your core target market.

]]> Can you increase advertising outcomes by targeting your copywriting to your core target market.

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