Would you rather read a 1000 page report into how to rearrange your sock drawer or a 1000 page ripping novel?

Do you know what advertising terms mean like Reach, Frequency, Cumulative, Total Time Listening, Share, Cost per Thousands??

There’s a huge industry behind all media researching this to extremes. Most of these statistics are for the whole paper, magazine or station.

Unfortunately no research is usually done on whether your advertisement gets noticed or stands [...]

Can you increase advertising outcomes by targeting your copywriting to your core target market.