Extraordinary Performance Copywriting
There are only 2 things you need to worry about if you’re selling something:
- Why would someone buy it?
- Why would they buy it from you?
These 2 innocuous statements are rather complex though, here’s why
Here’s the consumer’s decision making process.
Problem Recognition
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You need to be here
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Information Search
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Here too.
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Alternative Evaluation
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Definitely here.
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Purchase
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Obligatory
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Post Purchase Process |
You guessed it, ask us why
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We get to the point
So why a professional copywriter, may you well ask?
If you can’t effectively communicate; your knowledge is irrelevant.
Research shows that we are exposed to about 3000 advertisements a day and that research was conducted 10 years ago.
What will you do to get your customer’s attention? You’ve got 3 seconds; or you’re in the fog of the other 2999 advertisers.
You NEED:
‘cut through’ to stand out in the crowd
‘top of mind awarness’
a ‘point of difference’
to keep your customers
